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Lessons from My HP Years
by Norm Tarowsky


Foreword

The Book of Norman -- Norm_Tarowsky

The developer and Curator of this website, Marc Mislanghe, passed away on July 23, 2014, in Southwest France. He was undergoing some medical procedures, and didn't expect to pass away, and thereby had not left any survivorship information. His two sons were not technical, nor had he informed them of continuity of his website. I asked one of his HP France Field Engineer friends to visit his home and desktop to find the ISP and password access to the website, with NO LUCK.

Fortunately our present Curator, Ken Kuhn of Birmingham, AL, with the right digital skills, was able to lift the ENTIRE contents of the old website and start this new one. At that time, Ken and I determined that we would carry on Marc's vision of compiling HPMemoirs from HP personnel, to capture the stories of the remarkable work culture of Hewlett Packard. At Marc's death in 2014, we had published 20 HPMemoirs, and since that date, we have added 19 more. They all speak to a wonderful global picture of the Hewlett Packard that we all knew and lived and loved.

Quite naturally, those story formats tend to follow the "I Am what I Do" style, so we read what the author did and where they went, and the experiences they had in the HP family across the globe. It's the best way to tell such stories, usually falling into a time-sequence of our lives.

But there is another interesting format, which I found, reading Norm's Book, and found I couldn't put it down. This one is more, "I Am what I Learned," and thereby gives a much-more PROCESS orientation to an HP career. It's much more academic and human psychology based, and surely belongs in a Business School curriculum. In fact, Norm actually has taught these principles at various HP training classes.

In a real sense, you will find that his BOOK ADVICE contents speaks to the work culture of our well-known THE HP WAY. But this is, in fact, a HOW TO... book on what practical steps you need to do to make The HP Way work in your project teams. Think of THE HP WAY as the Objective, which a work group wants to achieve to offer a employee-friendly work culture. The Book of Norman reveals the individual actions and personnel steps which will lead to a friendly, yet powerful work culture. Of course, most of us learned all of Norm's advisories the long way, by watching our boss and upper level bosses in their HP Way process and culture of management.

So who is this Norm Tarowsky, who appears as if a Prophet emerging from the high tech manufacturing wilderness, with his tablets of organizational wisdom? One way to find out is to browse his career's Work Timeline, below. It reveals a stunning variety in job functions as well as multiple companies, and added in, international work locations, allowing other manufacturing cultures so prevalent in today's high tech environments.

Thinking back to my Stanford 1956 MSEE/Adm classes, I wish I had been able to take a one-unit course based on the Book of Norman. Sadly, normal technical and business school curricula harness the academic side of human relations petty well, organize, plan, execute, evaluate, but overlook how work teams work. I think one reason that military training helps equip new HP employees into work culture techniques is that it is strong on team building.

Now, before sending you off to enlighten yourselves on Norm's wisdom, when I read Norm's Work Timeline, I was stunned by his memory of all those dozens of work associates, bosses, team members. It reminded me of one fact of the last ten years which have become the GOLDEN YEARS of LED lighting the earth. From room LED bulbs to streetlights and auto headlamps, and everything in-between, colors of the entire spectrum, the impact of this lighting revolution is felt in dramatic reductions in electric power drain on power plants.

THESE TECHNOLOGY BREAKTHROUGHS CAME FROM HP. When HPA started working on LEDs in the late 1960s, with less than two dozen people, struggling to get a tiny bit of red light from GaAsP materials, who could imagine the profound revolution to come. One hint came when HPA moved out of Plants 10-11 down near El Camino, and moved to two HUGE buildings down on Trimble Rd under the takeoff flight pattern of San Jose Airport. Dramatic advances were being made in Czochralski manufacture of basic wafers, automated epitaxial ovens, automated wafer fab, product manufacturing innovations, and brilliance in product and application design strategies.

Then came the materials science geniuses who devised compound semiconductors, which could do colors from ultra-violet (UV) to infra-red. But the major challenge and market opportunity remained of how to generate white light since it was not just a single wavelength but a combination of 3 primary colors. Using an approach pioneered by Nichia, blue light was used to pump phosphorescent materials inside the LED package. This light when added to the blue light gave a cool white color with startling power efficiencies compared to previous lighting technologies. The addition of a red phosphor created warm white. Powered by small 1.5 volt lithium batteries, you could get flashlights with blinding focused light. Moving beyond this application, white LED technology has revolutionized household, commercial, industrial, automotive and street lighting to dramatically reduce power generating requirements and the resulting carbon footprints on a global scale.

This HPMemory website already contains 3 HPMemoirs of HPA people, Bob Steward, John Uebbing, and Dave Evans. They deal with LED history and legend. Norm's work closes the circle on the remarkable effectiveness of this components corner of the HP Empire.

I salute Norm and those armies of HP geniuses who enhanced the world with this technology.

John Minck



Lessons from My HP Years
by Norm Tarowsky



acro_offClick here to download The Book of Norman in PDF format

Power Point Tarowsky Photo Album  Click here to view a series of pictures. Note this will open directly in some browsers but for other browsers you will have to download the file before opening. The file is only about 1 Mbyte.


NORM TAROWSKY CAREER TIMELINE

I received a B.S. in Engineering Physics from N.Y.U (1955-1957, 1961-1963) and an MBA from Santa Clara University (1970-74 evenings). I also served in the Army from 1957-1960 as a Radar and Computer technician stationed in Germany. I taught numerous management development classes at HP.

WORK HISTORY

1)(1963-1966)General Dynamics Astronautics, R&D Engineer
2)(1966-1969)HP Associates, R&D section manager
3)(1969-1973)Fairchild MOD, Manufacturing Manager
4)(1973-1977)HPA, Product Line Manager - high volume displays
5)(1977-1979)Components Group Operations Manager- SEA (Sg & Pg)
6)(1980-1983)HPA Product Assurance Manager
7)(1983-1989)MSD Manufacturing Manager
8)(1989-1992)MSD Marketing Manager
9)(1992-1994)Operations Manager HP Frimly ( U.K.)
10)(1995 -1999)Components Group Training & Education Manager

I was also part of the Corporate TQC group, the Non-Exempt (compensation) Task force (4 years as the manufacturing advisor) and worked with Corporate HR to create and roll out the Management Development training program (1996-98). As a manufacturing advisor to the Corporate NE task force, I surveyed 12 HP manufacturing facilities throughout the U.S.

DETAIL

From 1963-66 I worked as an R & D engineer for General Dynamics Astronautics in San Diego working on miniaturizing the electronic guidance systems for the Atlas and Centaur missile systems.

In 1966, I joined HP Associates as an R&D Engineer working for Research Manager, Dick Soshea, I started in the old Redwood building 7C (near the photoconductor furnace) on Page Mill Road, a block behind "Polly & Jakes." I worked on the symmetrical pill Schottky diode that was the heart of HP's 185 Sampling Oscilloscope, the SRD comb generator for the Counters and Frequency Synthesizers. I co-invented and was project manager on the microwave stripline PIN switch and attenuator that won a new product of the year award from Industrial Research Magazine in 1968. In 1969 I developed the first hermetically sealed commercial LED indicator (bulb). My team include Floyd Bishop, Bob Teichner, Ruth Baptiste and Gerd Helman. I was the R&D Section Manager of the device packaging group for Dick Soshea and was on his staff along with George Kaposhilin, Bob Zettler, Paul Sedlewicz and Mike Cowley. The original HP Associates group also included Dave Weindorf, Mason Clark, Bob Hall, Wayne Grove, Ted Larsen and Paul Gallager.

In late 1969 I joined John Attala, John Moll and Gerry Pighini, to leave Hewlett Packard, and start up the Fairchild MOD (Microwave and Optoelectronics Division). I later became the Manufacturing Manager; setting up plants in Hong Kong and Shiprock NM. A number of other HPers also joined us (Bob Zettler, Norm Gri, John So, Floyd Bishop, Barry Rose to name a few).

In 1973, I returned to HP and became product line manager (PLM) for S4 numeric displays, reporting to Bob Zettler. The S4 segmented display was the brainchild of Roland Haitz. When Bob became the HPA GM, I then reported to Paul Sedlewicz who became the Manufacturing Manager. I then added Paul's Mono display line and was the PLM for high volume displays. My staff included John Nadherny, Steve Cooper, John Fischer, Bob Steward and Patty (Ray) Kuillen.

Also Bill Majkut, Vic Wroobel, Jim Kapnias, Dave Wells, Harry James, Sam Yu, Herb Sokil, Heinz Merg, Odie Littrel, Marv Bernstein, Bill Beecher, Carl Feri and Donna Maxwell.

In 1977, I was asked to go to Singapore to replace Dick Chang as the Operations Manager for the Components Group in Southeast Asia (Singapore and Penang, Malyaia), reporting to Bob Zettler in the US and Dick Love and later Lee Ting (the Managing Directors) for HP International.

My management team in Singapore & Penang included Tan Bian Ee, Teng Ong Keok, Tan Soon Lee, Albert Shen, Neoh KT, Ban EK, Yap TH, Dereck Chiam, Koh LS and Wong ML. Other key managers were Chong CP, Seah BG, Ho JY, Yoon CL, Boon, SM and Kelvin Kiew, Chen Fong, Richard Tay, Peter Chionh, John Yew, Ho FL and Loh BP.

I loved my time in Asia, we lived in Singapore and I worked in Penang 2 days a week (over 140 trips); I would fly (a 60-minute flight) leaving early Tuesday morning and return late Wednesday evening. We had about 2,000 employees and produced millions of devices monthly worth hundreds of millions of dollars annually for the Components Group.

In December of 1979 Paul Sedlewicz replaced Dick Soshea as GM of MSD. I returned to the States and re-joined HPA as the Product Assurance Manager reporting to Zettler, his staff included Roland Haitz (R&D), Dick Chang (Mfg), Rick Kniss (Mktg), Gary Ruppel (HR), Norm Zinker (Facilities), Norm Tarowsky (Q&R).

Mike Cowley ran the wafer Fab area, and Dick Lamborn and Tom Fury (Finance). I instituted the TQC (Total Quality Control) approach in the Components Group. My team included Dave Collichio, Lall Jain, Gregg Geisler, Ron Javier, Jim Chrysler and Cindy Mundy (in High rel manufacturing) and Joe Heaney, Juan Zambrano, Ed Aoki, Walt Heinzer, Roger Lashgari, Will Becket, Tom Lee, Dennis Kloss, Carolyn Jones and Arnold Leon.

In 1983 HPA split into OED (Cowley as GM), and OCD (Kniss as GM), and I joined MSD as the Manufacturing Manager reporting to Sedlewicz.

At MSD, Paul's staff included Larry Nevin and then Jerry Aukland(R&D), Andy Kutalitas (QA), Bob Parish, Bill Burns and Hilde Harris (HR), Jerry Thorne (Facilities), Mike Matson (Marketing), Gerry Pighini (Wafer Fab), and Norm Tarowsky (Manufacturing) and John Sien (Bar Codes). A few years later I took over the Wafer Fab and Gerry managed the Materials Department. My team included Rocky Kansal, Gerry Dyer, Larry Roben, Les Niatani, Kelvin Kiew, Dick Hunt, Larry Fritz, Tom Greer, Karl Tiefert, Allan McGee and Marie Desroches. Also Gus Vogt, Rich Fiahlo, Rich Lira, Victor Lee, JP Batra, Foo JW, Sushilla Vantkanesen and Jim Gong.

In 1989, Milt Liebhaber left the Group Marketing & Sales Management position to become the GM of OED. Mike Matson replaced Milt and Paul asked me to become the MSD Marketing Manager, a position I held from 1989 to 1992.

My team in Marketing included Vicki Metsers, Mark Chandler, Richard Beach, Bob Myers, Ed Frymoyer and Kathy Maida. Also Judith Rosgen, Rick Kojima, Jim Bryson, Tad Custer, Jack Lephoff, Gary Franklyn, Ruth Springs, Ron Whitetree and Gary McCulum.

During this period Paul and I made a proposal to Bill Craven (The Components Group Manager) and the HP Corporate Board to acquire Avantek Corporation ( a business competitor) and integrate it into the Components Group.

In 1992, HP acquired Avantek and merged it with MSD to form CMCD with Jim Horner as GM (and Paul became GM of their Military Operation). Avantek had a facility in Frimly, England (about 30 miles southwest of London) and I was asked to be the Operations Manager.

Frimly manufactured amplifiers for the European Telecom Industry and did service and repair to support the Folsom Facility (run by Steve Cooper) and provided sales support to the Components Group European sales force.

My team included Chris Turner (Mfg), Craig Walsh (Eng), Geoff Webster (QA), Mark Vaughn (Finance), Myron Hunt (HR) and Jean-Mark Pesnel (CG Sales support).Other key employees were Richard Harris, Steven Dodderidge, Ian Piper, Phil Gadd. Ian Kennedy and Mark Gray.

I was also on John Golding (HP's UK Managing Director) staff and worked closely with our European Sales Force (under Reiner Lorenz). Although we made significant progress, we decided to move the operation back to the US (Folsom) and the employees were reassigned to the HP Pinewood facility in England (about 20 miles away). I returned to the US in 1994 reporting to Jim Horner and worked with the Folsom facility to finalize the transfer.

In 1995 I joined the Components Group staff reporting to Karen Scussel (Group HR manager) and working with Corporate HR Training to create the Management Development program that I ran for the group (a 2 day class) and presented over 30 classes to our Worldwide managers and supervisors. I retired in 1995, after 33 years of HP service.

I feel fortunate to have worked for a great company with a wonderful management philosophy (The HP Way) and so many fantastic people. I never felt I had to worry about "my back" and we were truly a "family." I worked for some of the best managers one could ask for (Zettler and Sedlewicz) and made lifelong friendships with people like Gerry Pighini, Bob Picha, Floyd Bishop and the guy I spent so many hours over the years talking about just about everything, especially the HP Way), Gary Ruppel, HR.

I feel honored to have known giants of our industry like Bill Hewlett, Egon Loebner, John Moll, Mason Clark, Bill Terry, John Young, Dave Weindorf; but mostly all the people I worked and interfaced with on a daily basis; my co-workers, the Managers, Engineers, Technicians, Supervisors, Admins and operators that were part of my HP life and family. The products we worked on are now obsolete and a thing of the past, but the friendships remain.

Norm


HP Memories

This memory of PERSON_NAME's career at hp results from the work of the www.hpmemoryproject.org website of Marc Mislanghe, who with John Minck edited and published the original archive of Memoirs. After Marc's untimely death in 2014, Ken Kuhn has now assumed the custodianship with John, and together they will continue to expand the Memoirs section.

One of the main objectives in starting this website in 2011 was (and still is today) to get in touch with people who have worked at hp from the birth of the company up to today. We are interested in hearing your memories no matter what division or country you worked in, or whether you were in engineering, marketing, finance, administration, or worked in a factory. This is because all of you have contributed to the story of this unique and successful enterprise.

Your memories are treasure for this website. While product and technology are our main concern, other writings related to the company life are highly welcome, as far as they stay inside the hp Way guidelines.

Anybody Else? Please get in touch by emailing the webmaster on the Contact US link at http://www.hpmemoryproject.org


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